The knowledge society is not just about technology, about the appearance of new forms of communication or new devices. It does not only affect those who work with computers or communicate via mobile phones. The new model of society goes hand in hand with a radical transformation of how society works: from forms of production to professional needs or consumption habits, with immediate implications for forms of relationships within towns and the very makeup of these towns.
In the case of Reus, the new social context and the new configuration of regional relationships are in the town's favour. The profile Reus has historically built up – the ability to innovate, a will to progress and a regional role – is the right one to take on the challenges of today and tomorrow. Of a present in which towns must make their way for what they are and what they are able to do.