The commercial entity El Tomb de Reus, with the support of the Reus Promotion Agency, has presented this morning a new edition of the Spring Festival, an initiative that combines fashion, participatory activities and a playful "training" proposal designed to get in shape for the new shopping season. The actions will take to the streets and will also be transferred to establishments in the form of interactive challenges, with the aim of encouraging the shopping experience in local commerce.

The program will begin on March 21, at 18 p.m., with a fashion show on Sant Elies Street, organized by the Bewai store and the Magda Simó (MsM) modeling school. This show will mark the beginning of a week of activities designed to attract the public to the city center and strengthen the link between commerce and citizens.

Among the highlights are training challenges within the associated establishments, accessible through the El Tomb app. This circuit will invite participants to overcome different tests within the stores, thus encouraging the discovery of the shops and a more participatory shopping experience. In addition, completing the challenges will have a prize.

The program also includes activities with an environmental awareness component. On March 27th and 28th, Els Jocs dels Residus will be held, a fun proposal that is part of the El Tomb pel Planeta project and aims to promote waste prevention through imagination, creativity and manipulative play, without screens.

On March 27th, the street will also host a traveling show that will offer a particular “workout” to get in shape for the new shopping season. With exercises inspired by everyday situations of a day of for shopping time, the objective will be to surprise pedestrians, generate complicity and encourage them to enter the establishments with confidence.

The initiative also highlights the new stage of revitalization of Reus commerce, aimed at promoting innovative actions, enhancing collaboration between establishments and offering new experiences to both citizens and visitors. The campaign poster is also a good example. The protagonist is Meri Carrasco, a monitor linked to the El Tomb pel Planeta project, portrayed by Foto Niepce, with makeup by Perfumeries Júlia and a floral crown by Floristeria Joana Corts. The result is a fresh and close image that reflects the spirit of commerce associated with El Tomb de Reus.

This new stage is also characterized by an opening to all of the city's commerce, beyond the Tomb de Ravals. The objective is to extend the actions to the neighborhoods and the main shopping streets to reinforce a local commerce model without territorial limitations. This expanded vision is summarized in the new image and concept of El Tomb Reus Comerç.